One of the many “pivots” associations made in 2020 was a re-evaluation of membership models. With some industries seeing a significant loss of jobs, decrease in corporate budgets for membership fees, and reduction payment of membership fees by employers for individuals, association leaders offered members flexibility – delaying or reducing fees in some cases. The forced re-evaluation of an association’s...
The benefits of virtual events and the enhanced engagement with members means that even after in-person events return, virtual will have a place. Whether it will be hybrid events that offer attendees the option to attend in-person or virtually or some meetings that remain virtual, there are six best practices outlined in the article “6 Best Practices that will Shape...
The Texas lawyer who presented a case in virtual court as an adorable kitten because he and his assistant could not figure out how to remove the filter – probably left on by one of his children – provided a great deal of entertainment, but also served as a caution for everyone who attends virtual meetings. Not only should filter...
What have all of the changes made by associations in 2020 – virtual meetings and conferences, membership fee restructuring, guidance to pandemic- and recovery-related policies – meant to members? A study of association members and staff shows: Membership matters more than ever While 93% of survey respondents say membership is important, nearly half point out that membership may be more...
Leading any organization is difficult, but association leaders at all levels have faced challenges not previously experienced. Not only did the pandemic fundamentally change the way associations handled revenue-generating events such as conferences, but retention of members required extraordinary changes for some associations that delayed or discounted membership fees or offered “hold” status for some members. As associations looked for...
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