September 2020 - LLM Association Publications

Use Member Profiles to Create Connections

Sep 4, 2020

One of the most popular sections in a college alumni magazine is the update on alumni achievements, faculty accomplishments and classmates’ personal news. Fifty-six percent of Dickinson College alumni place news about classmates and faculty at the top of their list. Furman University alumni demonstrate the effect that reading about others who shared their experience can have with 87% of...

Strategies to Address Economic Reasons for Non-Renewals

Sep 4, 2020

Retention is important for all types of organizations. Retailers want to retain loyal customers, universities want to retain students beyond freshman year, employers want to retain top talent, and associations and nonprofit organizations want to retain existing members. The reason is simple – it costs less to retain a customer, student, employee, or member than to identify, recruit, and onboard...

Historical Data Shows Memberships Will Grow Again

Sep 4, 2020

Member retention is usually one of the top concerns for all association executives, but 2020 has exacerbated the challenge of renewing memberships. In a recent report, Marketing General Incorporated’s 12th annual Membership Marketing Benchmarking Report, identifies the top reasons for member non-renewals and highlights some historical information that gives hope to associations. Although the survey of 972 association executives was...

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Monthly Archive for September, 2020

Use Member Profiles to Create Connections

Strategies to Address Economic Reasons for Non-Renewals

Historical Data Shows Memberships Will Grow Again