Spring 2018

Spring 2018 • PENNSYLVANIA RESTAURANT & LODGING matters •  17 T r a v e l t o W i n o n I n s t a g r a m User-generated content User generated content is a great way to tell your hotel’s story through the eyes of actual guests. Encourage travelers to share their experiences using a specified hashtag and then repost those images tagging the traveler to increase engagement. Sources: InternetMarketingInc.com, Siteminder.com, Medium.com Share content beyond your property Highlight activities, nearby restaurants and other attractions for travelers and guests to explore. Showcase local experiences to get travelers excited about the city in addition to where they may be staying. It gives them even more reason to visit.