Professional Land Surveyors of Oregon Executive Secretary Aimee McAuliffe PO Box 230548 Tigard, OR 97281 503-303-1472 Toll-free: 844-284-5496
[email protected] www.plso.org © 2019 LLM Publications Vol. 42, No. 4 July/August 2019 A publication of the Published by LLM Publications PO Box 91099 Portland, OR 97291 503-445-2220 • 800-647-1511 www.llmpubs.com Advertising Ronnie Jacko,
[email protected] Design Benjamin Caulder,
[email protected] Professional Land Surveyors of Oregon Professional Land Surveyors of Oregon Publications Committee Greg Crites, PLS, Editor
[email protected] Paul Galli •
[email protected] Chuck Wiley •
[email protected] John Thatcher •
[email protected] Editorials From the Editor , by Greg Crites, PLS 2 From the PLSO Chairman , by Shawn Kampmann, PLS 4 From the PLSO Office, by Aimee McAuliffe 6 Articles/Sections PLSO Scholarships 8 A Sine Die Report, by Darrell W. Fuller, PLSO Lobbyist 10 Why SEO is Important for Your Business 15 Editor Needed 17 Global Surveying and Mapping Market Opportunities and Strategies Report 26 Columns OrYSN Corner: The Oregon Tradeswomen’s Annual Career Fair, by Kelly Miller, RLS, EIT 14 The Lost Surveyor, by Pat Gaylord, PLS 20 On the Cover Roadside homestead near Ukiah, Oregon. Contents The Oregon Surveyor is a publication of the Professional Land Surveyors of Oregon (PLSO). It is provided as a medium for the expression of individual opinions concerning topics relating to the Land Surveying profession. Address changes & business All notifications for changes of address, membership inquiries and PLSO business correspondence should be directed to Aimee McAuliffe, PO Box 230548, Tigard, OR 97281; 503-303-1472;
[email protected]. Editorial matters & contributions of material The Oregon Surveyor welcomes your articles, comments and photos for publication. PLSO assumes no responsibility for statements expressed in this publication. Editorial matters should be directed to Greg Crites,
[email protected] . Advertising policy Advertising content and materials are subject to approval of the PLSO Board and LLM Publications. The publisher reserves the right to reject any advertising that simulates copy; material must be clearly marked as “Advertisement.” For advertising, contact: Ronnie Jacko,
[email protected] ; 503-445-2234, 800-647-1511 x2234. @ORLandSurveyors The Oregon