March April 2018

6 The Oregon Surveyor | Vol. 41, No. 2 From the PLSO Office Aimee McAuliffe PLSO Exec. Secretary SPRING is an Exciting Time for PLSO ...as George Orwell so eloquently put it, “Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.” However, I do believe it’s a safe statement to say that from Boomer to Gen Z, the goal remains the same—to serve Oregon’s surveying community and the interests of the public they serve. M uch like mother nature, PLSO often comes to life after the conference in January. If work slowed down at all this past winter, the phone starts ringing when the daffo- dils peek through their wintery cocoon, ready to survey the land they were rest- ing under. For the PLSO office, it gets exciting because the new Board of Di- rectors is getting its bearings, new ideas are being discussed, and previous ideas that were on hold get prioritized. This spring, our rebranding activities are ramping up to complete our marketing tool box. Brochures and other promo- tional items have dwindled out-of-stock over the years, and other items, such as the PLSO booth, for outreach events are exhausted from use and becoming out-of-date. Which is, in fact, why the re- branding process started in the first place. Now that an updated marketing logo has been created, we have now moved to creating collateral promoting PLSO and surveying to three different segments: our future workforce, potential and cur- rent members, and the public. This stage is exciting to see our many discussions regarding goals come together. Good ideas are improved upon, silly ideas are made better (or tossed), and slowly the vision becomes reality. It can also be a complicated time. Not everyone’s visions match up. We know this. Generations don’t agree on branding, communication methods, or how important technology is to business. Or, as George Orwell so elo- quently put it, “Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.” However, I do believe it’s a safe statement to say that from Boomer to Gen Z, the goal remains the same—to serve Oregon’s surveying community and the interests of the pub- lic they serve. The next, arguably, most important tool we will be working on is updating plso. org. If you have not yet responded to our survey regarding how you current- ly use the website or what you think would make it better, be sure to go to www.surveymonkey.com/r/PLSOwebsite. We want the site to be useful to mem- bers and the public. But we can’t read your mind. So, tell us, how we can be a sharper tool to you. Be specific!