5 Steps to Get Started in Social Media for Surveyors 5 Professional Land Surveyors of Oregon | www.plso.org „ Wendell Harness, PLS SOCIAL MEDIA FOR SURVEYORS When it comes to businesses getting things going for the rst time in social media, it’s okay to start small. It doesn’t matter if you are a large, longstanding company or a edgling solo operator. ere’s no good reason for you to jump into the social media frenzy and tackle all of the various networks. In fact, it would be a nearly impossible task to stay on top of all the social media outlets and still run your surveying business. Furthermore, it would be better if you weren’t participating with all of them anyway. is might seem like puzzling advice, because you want to get the word out about your business to as many people as possible, right? Not necessarily. You want to reach the right people. Are you unclear about how Twitter would help you gather new clients? Don’t sweat it. Does Instagram seem like an inappropriate way to market your business? Avoid it for now. Are there not enough hours in the day to maintain a blog? Don’t worry about it. Social media can be time-consuming, especially when you are just getting started. It’s an important aspect of your company branding these days and also helps your Google rankings. Plus, it allows you to connect with your clients on a more personal level. But getting started seems like a big hurdle. How do you get started? What do you share? What networks do you sign-up for? How oen should you post? Is it really worth it? Yes, it is. Social media for surveyors is just as important as social media for soware developers or any other profession. Step 1 Determine your target audience You want to limit the time you spend on social media so you can get some real work done. is means you need to determine who your audience is and which networks they use the most. You could generally say that surveyors might want to market themselves to homeowners and construction businesses, but it may depend on the type of surveying you perform. • It’s likely that you aren’t targeting teenagers, so you can probably avoid SnapChat, YouTube, Instagram, Vine and Tumblr. » continues on page 6 »
PLSO Issue 2, 2016 March/April
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