OTA Dispatch Issue 3 2019

4 Oregon Trucking Associations, Inc. Oregon Truck Dispatch FROM THE PRESIDENT Jana Jarvis OTA President/CEO W elcome to this issue of the Dispatch that celebrates Oregon Trucking Associations’ 80th anniversary. For eight decades, OTA has been growing and changing right alongside Oregon’s trucking industry. From the various victories and success stories to the tough trials and tribulations, OTA’s long-standing goal has always been to be a partner for those brave and dedicated enough to tackle the world of trucking. As we know, it’s not for the faint of heart. While I’ve only been a part of OTA for a fraction of its history, it’s clear to see that OTA owes its longevity to its greatest asset—our members. Many of you have shared some of your favorite stories and memorable moments with us that highlight the character—and characters—of OTA as a whole. I have to say that one of my most memorable moments is a recent one. Watching members and others rally to fight Cap & Trade during this year’s legislative session was truly inspiring. While we know this won’t be our last challenge, even when it comes to this topic, it’s clear to see that the trucking industry is willing and able to unite and present a single, strong voice. Some of the challenges we face today are certainly different than those faced 80 years ago in 1939 when OTA first entered the scene. As an industry, we now have to work within a large and wide- ranging amount of rules and regulations to protect those who work with us, those we do business with and those who travel the roads with us. As these requirements expanded, OTA also expanded its Celebrating 80 years of OTA comes down to recognizing how our organization is the ultimate ally for Oregon’s trucking industry. training and educational outreach to help carriers keep up—something we continue to do today. In 1939, the planet was on the brink of World War II, something that would change the landscape of the American worker. Many male-dominated jobs were left empty as men were sent overseas to fight, leaving companies to find new and innovative ways to meet demands. While clearly not as extreme, our industry is currently in the midst of another employment shift, with lingering driver and technician shortages inspiring employers to get creative and find solutions. Again, OTA has been there to help navigate this new landscape and explore the possibilities. As we look forward to the next 80 years, it’s hard to imagine a world without trucks. They may not look or operate the same as they do now, but, unless Gene Rodenberry was onto something with Star Trek’s transporter technology, it’s likely that trucks will still be delivering the goods—even if they’re hovering above the ground à la The Jetson’s. At least we won’t be worrying about a crumbling infrastructure! Celebrating 80 years of OTA comes down to recognizing how our organization is the ultimate ally for Oregon’s trucking industry. Our staff, board of directors, committee members and councils were all brought together to serve our entire member body—namely you. Your involvement and input mean that we can continue to improve and grow as we face the future of our industry—wherever that may take us! 80