FROM TTHHEE DDEESSKK OOF BRYAN BOEHRINGER Bryan Boehringer CEO and Executive Vice President Oregon Medical Association bryan@theOMA.org We’’’’’re aa tteeaamm that believes in the value that physicians and physician assistants bring not just to the health care setting, but to our communities overall. Newly-named CEO Drives OMA’s Future FEW PROFESSIONS HAVE SEEN as much change in the past decade than healthcare. The old adage “adapt or perish” certainly rings true. Embracing change can be both exciting and difficult, but is also necessary if we are to remain relevant for the next generation of physicians and physician assistants. Change has been a theme at the OMA, and we are pleased that the CEO search is now complete. I’m looking forward to the work ahead and I’m honored that OMA’s leadership trusted me with this great privilege. Medical associations across the nation are in a transitional time; this is a tremendous opportunity to rebuild our organization and make it stronger. With a focus on the strengths that made us great, we need to create new opportunities for the future. Our challenge is to translate the value of the OMA to the next generation while continuing to engage and grow our current membership. Focus groups conducted recently gave us an initial read on the desired direction for the organization and provided the basis for a strategic plan focused on our members and their needs. This strategic plan, developed in May 2015, emphasizes four broad areas: communication, membership growth and retention, member services and products, and housekeeping of the association. There has been a lot of progress. Œ We are directing a statewide platform for opioid abuse programs and materials. We created the Opioid Task Force to refine our opioid abuse policy and our April 23rd annual meeting is a day long CME program devoted to opioids. Œ We developed HB 4124 to streamline the use of PDMP information with existing Health Information Technology. The bill will also increase access to Naloxone by allowing pharmacists to prescribe and dispense the medication. Œ We will conduct a member survey and facilitate listening sessions around the state to get a complete and accurate assessment to chart the future course of the OMA. Œ We are developing a member contact plan and communications strategy to improve our relationships with members and make the OMA a bigger part of their day-to-day experience. Œ We are continuing to create value and unique member benefits for both employed physicians as well as those independently practicing. Œ We are expanding our leadership training, developing our mentorship programs, and adding to our current CME offerings and member toolkits. Œ We are developing a statewide wellness program with a coalition of our county and health system partners. Œ We are strengthening our organizational success through process improvements in our committee system and meeting structures and updating our bylaws. Your OMA staff is hard at work implementing this strategic plan. We’re a team that believes in the value that physicians and physician assistants bring not just to the health care setting, but to our communities overall. However, none of this will happen without the support of our current and future members. I look forward to working with you to ensure that the OMA continues to support a thriving medical community. Again, thank you for the privilege to serve Oregon’s physicians and physician assistants. 6 Medicine in Oregon www.TheOMA.org
OMA Medicine in OR Winter 2015 2016
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