HCAOA Preview Program 2020

Rediscover the Magic of Home Care 2020 HCAOA Annual Leadership Conference 14 Breakout Sessions Lessons Learned by Independent Agency Owners During COVID-19 Kunu Kaushal, Founder & CEO Senior Solutions Home Care The home care industry is one that already anticipates (and often welcomes) constant change, but during the COVID-19 pandemic our ability to refocus and recalibrate in uncertainty has become even more crucial for our employees and our clients. What have agency owners done to combat growing fear, illness, changing work environments, and so many other “new normals” in 2020? Kunu Kaushal and a panel of independent agency owners will uncover how their agencies have tackled and continue to tackle the challenges that come with running a home care business during a pandemic. Participants will learn how to maximize internal and external communication strategies; how to evaluate and power-up branding initiatives and advertising; improve operations and growth; and build a productive work from home environment. Whether you are struggling to stay afloat or seeking new strategies for growth and development, this session will provide guidance and best practices from independent leaders across several regions and specialties! Caresharing – The Home Care Model Innovation John Larson, CEO Cantata Home Services Cantata turned to “caresharing” to transform into a task-based and outcome- focused home care provider. Bringing less intrusive, lower cost home care, all while using less staffing, paying higher wages, and increasing margins. You will look at what innovation is and why it is so important right now. Along with a deeper dive into what is caresharing and why it is a “win, win, win.” Breakout S GROWTH OPPORTUNITIES TRACK