GDA Action September 2019

30 • September 2019 STRONG PUBL I C REL AT I ONS AND COMMUNI CAT I ONS Publ ic relat ions and communicat ions act iv it ies cont inue to keep a l l members informed, to shine a posit ive l ight on dent ists and dent ist ry, and to encourage a l l Georgians to f ind a dent ist and v isit regularly. Public Relations Highlights Work began on a new statewide PR campaign to launch in early 2020. 3 3 Healthy Mouth, Healthy Me! campaign to feature Georgians who have benefited from oral health visits, along with their dentists 3 3 Stories will be shared via a statewide media tour, online ads and other assets used in the promotional campaign 3 3 Nominations for patients and their dentists accepted through September at gadental.org/healthyme Increased websi te t raf f ic by 8% in 2019. 2019 statewide news releases distributed by GDA were picked up by 167 news outlets , reaching a potential audience of 8.3 million , as of June 2019 Updates to GDA websi tes are in process for a more modern look and addi t ional user features . Our social media presence continues to grow. Videos are becoming our sweet spot for engagement. 3 3 Since January 2019, GDA gained 99 followers on Facebook for a total of 1,219 3 3 Posted 59 times and received 1,323 engagements and 800 clicks on links provided in our posts 3 3 Increased presence on Instagram and currently have 293 followers June 2017 June 2018 June 2019 19,332 26,297 28,331 Website Page Views GEORGIA DENTAL ASSOCIATION FOUNDATION FOR ORAL HEALTH Help Us Spread the Word About the Importance of Oral Health Nominate a patient, and yourself, to take part in our statewide campaign and help to encourage all Georgians to find a dentist and visit regularly. Requirements for Patient and Referring Dentist: • Availability for a one-day photo shoot • Availability for media interviews and willingness to have their story shared in newspap rs and on radio and television broadcasts across the state • Willingness to have their photo and story used in soci l media posts, adve rtisements and on campaign landi ng pag and literature