CNGA Looseleaf Oct/Nov 2018

10 colorad o nga.org LooseLeaf  October/November 2018 USING VARIOUS MEASUREMENTS FROM EYE TRACKING DEVICES, FACIAL EXPRESSION ANALYSIS, BRAIN ACTIVITY MONITORS AND OTHER TECHNOLOGIES, THE LAB STAFF DEVELOPS AN UNDERSTANDING OF WHAT DRIVES PEOPLE’S DECISIONS TO BUY. Photo courtesy of the Texas A & M University System Photo courtesy of the Texas A & M University System