CNGA Looseleaf Oct/Nov 2018

Checking in with Customers Beyond the Sales Call These days, everyone including wholesale customers seems to be busier and busier, and there are more and more ways to communicate. Sticking to selling and taking orders might seem the easiest and least intrusive way for salespeople to do business, but good, old- fashioned face-to-face conversations in between sales is a great way to grow future sales. By taking the time to contact customers with a focus on checking on their satisfaction, answering questions and learning more about their business, salespeople can get to know them and their needs better, developing new product solutions for them and strengthening the relationship. 13 colorad o nga.org LooseLeaf  October/November 2018