CNGA Looseleaf Oct/Nov 2018

12 For more information on the Owners &Managers Leadership Retreat, go to coloradonga.org , click on the Events tab and then click on the listing for the Owners & Managers Leadership Retreat. You can register there and access the link to book your room (by Oct. 18 for a discounted rate). Questions? Contact Allison at the CNGA Office at 303.758.6672 or [email protected] . monitors and other technologies, the lab staff develops an understanding of what drives people’s decisions to buy. “Our research has shown what drives people to make purchases, and why people are interested in brands and prestige,” he said. “For instance, brain activity observed when people are buying brand name or prestigious products indicates there is a reward reaction.” These neuro-economic studies can provide guidance on how companies in the green industry can appeal to customers based on real behaviors, and apply marketing concepts related to creating value that will influence purchasing decisions. By better responding more effectively to customer behaviors, companies can not only increase sales but also improve customer satisfaction, keep staff employed and be more successful. ALMOST TWO-THIRDS OF GREEN INDUSTRY FIRMS HAVE SALES OF LESS THAN $250,000. YET, THIS LARGE NUMBER OF COMPANIES ACCOUNTS FOR ONLY 3 PERCENT OF THE ACTUAL SALES IN THE INDUSTRY. ON OTHER END OF SPECTRUM, 0.4 PERCENT OF FIRMS HAVE SALES OF $50 MILLION OR MORE, AND ACCOUNT FOR NEARLY ONE-FIFTH (18 PERCENT) OF INDUSTRY SALES. The Human Behavior Lab at the Texas A & M University System colorad o nga.org LooseLeaf  October/November 2018