CHLA January February 2021

2 M essage from the President & CEO 4 Hospitality Financial Leadership—Diversity in Hospitality 6 T he Stars in Our Eyes— Stars of the Industry Awards 12 V olunteering for the Johnson & Johnson Vaccine 14 C alifornia’s Best Hoteliers & Lodging Advisors Gather Once a Year to Teach Others— It’s Simply InnSpirational 16 Upcoming Events 17 CHLA Marketplace 22 CHLA Partners OUR MISSION CHLA is the indispensable resource for communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel. 14 12 6 LODGING NEWS TABLE OF CONTENTS