CHLA Lodging News Nov/Dec 2019

www.calodging.com November/December 2019 23 know there will be increased demand even though it is your low season. But what happens if you are just a few weeks or days away and you have rooms left to fill? As the date approaches, consider reducing the price of any unbooked room nights, but remember that it is called a “slow season” for a reason: you just don’t have as many opportunities to sell, so don’t give your rooms away for nothing—price might not be the problem. Instead, set rates you are comfortable with and use upgrades to improve your guest experience. It costs next to nothing to offer a free upgrade to a better room that wouldn’t have otherwise sold and now you have something for your guest to talk about when you ask them to review you on Google or TripAdvisor. Further Reading and Resources If you’re a ThinkReservations customer, use your Booking Pace Report to track how your pricing decisions affect the pace of your bookings and profitability of the pricing strategies you try. Customers who regularly consult this report are better able to adjust their pricing decisions to stay profitable.  To learn more about ThinkReservations and to follow the entire Generate More Revenue NOW blog series, visit www.thinkreservations.com . Join us at the CABBI InnSpire Conference & Marketplace where we will explore a variety of yield management strategies at the Opening General Session on January 26, 2020, at 3pm.