CH&LA Lodging News Sept/Oct 2018

UPCOMING EVENTS 24 CALIFORNIA LODGING NEWS www.calodging.com Security Alliance Forum & Expo (SAFE) Renaissance Long Beach Hotel | Long Beach, CA Join us for SAFE, a one-day conference that will focus on the safety and security of your guests and staff. Join your peers for updates on Cal/OSHA’s new hotel housekeeping regulation, panic buttons, human trafficking, best practices, and more. Go to www.calodging.com/events for more details and registration. September 25 2018 The Best Way to Use Your Blog to Reach New Guests 10–11am | Presented by Matt Bare, Q4Launch There is a lot of talk about blogging and a content strategy. With all you must do running your business and caring for guests—who has time? Well you’d probable make time if you saw direct results from the effort. We’ll walk you through the strategy behind blogging and how to use it to reach new guests. Go to www.calodging.com/events for more details and registration. December 4 2018 Drive More Direct Bookings 11am–12pm | Presented by Gina Paladini, Tomahawk Learn proven tactics for driving more bookings. We’ll share actions you can do today to drive more direct bookings, including the power of your website home page, how social media truly can drive bookings, partner packages that work and more! Go to www.calodging.com/events for more details and registration. October 10 2018 Back to Basics: The Importance of Revisiting Food Service Fundamentals Webinar 10–11am | Presented by Rafe Gabel, Puccini Group F&B has become a leading factor in developing a hotel’s personality, creating a sense of arrival and destination, and differentiating outstanding properties. That said what are the tried and true fundamentals that operators will focus on? Go to www.calodging.com/events for more details and registration. November 7 2018