CH&LA Lodging News July/August 2018

UPCOMING EVENTS How Smart Devices are Cutting Hotel Energy Costs 10–11am | Presented by James McPhail, Zen Ecosystems The average U.S. hotel/motel spends $2,196 per guest room on energy each year but reducing these costs can be accomplished. Go to www.calodging.com/events for more details and registration. August 7 2018 Understanding Yield Management Strategies 11am–12pm | Presented by Scott Fuller-Beatty, ThinkReservations Various strategies on yield management will be included. This presentation will teach you through examples, help you better understand reports, and even discuss how you can make OTAs work for you. Go to www.calodging.com/events for more details and registration. September 11 2018 Drive More Direct Bookings 11am–12pm | Presented by Gina Paladini, Tomahawk Learn proven tactics for driving more bookings. We’ll share actions you can do today to drive more direct bookings, including the power of your website home page, how social media truly can drive bookings, partner packages that work and more! Go to www.calodging.com/events for more details and registration. October 10 2018 Security Alliance Forum & Expo (SAFE) Renaissance Long Beach Hotel | Long Beach, CA Join us for SAFE, a one-day conference that will focus on the safety and security of your guests and staff. Join your peers for updates on Cal/OSHA’s new hotel housekeeping regulation, panic buttons, human trafficking, cyber security, best practices and more. Go to www.calodging.com/events for more details and registration. September 25 2018 20 CALIFORNIA LODGING NEWS www.calodging.com