September October 2017

www.calodging.com September/October 2017 19 UPCOMING EVENTS Go to www.calodging.com/events for more details. 6 Ways to Survive Hotel Budget Season  Member Webinar As budget season approaches, we’re here to help you plan for a profitable 2018 with six smart hotel sales and marketing budget strategies. The most vital component of your budget planning is taking time for thorough introspection, honest reviews of what is currently working and not working, and open conversations with your hotel owners, colleagues, sales staff, guests and even your comp set. This due diligence will give you real information and real numbers to build your budget, instead of blindly relying on your gut for what will work and what won’t. September 27 2017 2017 Annual Meeting & Stars of the Industry Awards The Westin Verasa Napa | Napa, CA Join CH&LA as we honor the exemplary individuals and properties in the lodging industry! The Annual Stars of the Industry Awards will be held at The Westin Verasa Napa in Napa, CA. December 01 2017 Innkeeping As a Profession Workshop Tenaya Lodge at Yosemite | Fish Camp, CA This two-day workshop provides you a behind-the-scenes look into the innkeeping lifestyle. Sessions include: Finding the perfect inn, financing, marketing, operations and more. You get to ask veteran innkeepers your toughest questions, as well as attend the InnSpire opening reception and marketplace. Visit www.InnSpireConference.com/aspiring for more information and updates. January 20–21 2018 InnSpire Conference & Marketplace Tenaya Lodge at Yosemite | Fish Camp, CA Join innkeepers from around California and neighboring states for three days of education, networking and fun. Shop our award-winning marketplace and meet the industry’s leading suppliers. There’s something for everyone at InnSpire, so bring your staff and make the most of this annual event. Visit www.InnSpireConference.com for more information and updates. January 21–23 2018 Hospitality and Human Trafficking: The Risk-Reward Equation Member Webinar This webinar will look at opportunities and the ROI for hoteliers to address the issue of human trafficking proactively, the risks and vulnerabilities to hoteliers in regards to potential HT onsite, review some case studies, and address potential legal liability to property owners that do not intervene on time. November 14 2017