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CH LA Lodging News Fall 2015

18 12 23 4 Message from the Chair 7 B&Bs: What is Selling & Who is Buying 8 Boutique Hotels Must Avoid “Drip Pricing” 10 California Association of Boutique & Breakfast Inns 12 Lessons Learned Over Time and Distance 16 Interview with Chip Conley 18 Hotelier Profile: Stanford Inn by the Sea faLL 2015 | contents 21 Make Your Low Season Bring in High Revenue 22 SAFE–San Diego a Big Hit! 23 Southern California Hotel & Lodging Conference Recap 24 Upcoming Events & Webinars 26 CH&LA Marketplace 414 29th Street Sacramento, CA 95816 916-444-5780 www.calodging.com ExEcutivE cOMMittEE CHAiR Terri Haack Terranea Resort ViCE CHAiR Tom Klein The Fairmont San Francisco iMMEDiATE PAST CHAiR Bimal Patel, CHA Concept Hotels SECRETARy/TREASuRER Richard Hill Sheraton Grand Sacramento GoVERnMEnT & LEGAL RELATionS CHAiR René Boskoff Monterey Marriott Hotel AuDiT & inVESTMEnT CoMMiT TEE CHAiR Laurenne Douglas Pacific Plaza Hotels 2015 BOard Of dirEctOrs Bhupen Amin Lotus Hotels & Investments Rick Anderson Casa Tropicana, a Beachfront Inn Luis Barrios Hilton San Diego Airport/Harbor island Ed Bear AutoClerk, Inc. René Boskoff Monterey Marriott Hotel Laurenne Douglas Pacific Plaza Hotels, inc. Mike Getto, CHA The Hills Hotel Paul Gibbs Crowne Plaza LAX Terri Haack Terranea Resort Jon Handlery, CHA Handlery Hotels, inc. Richard Hill Sheraton Grand Sacramento Hotel Tom Klein The Fairmont San Francisco Elvin Lai Ocean Park Inn Mark LeBlanc The Rim Corporation Hee Won Lim Pacific Palms Resort Robert Mayer, Jr. The Robert Mayer Corporation Peggy Mosley Groveland Hotel, inc. Michael Pace Clift Hotel Bimal Patel, CHA Concept Hotels Pragna Patel-Mueller Samata Management, Inc. Tom Patton, CHA Ramada Limited Candace Savage, MHS USA Today no. California/ Hawaii Region John Schafer Manchester Grand Hyatt San Diego Pat Seminario newport Beach/ irvine/Bayview/Costa Mesa Marriott Hotels John Spear Hotel Drisco Marcy Tanner Disney’s Paradise Pier Hotel Jeffrey Thurrell Fisher & Phillips, LLP Wes Tyler, CHA Chancellor Hotel on union Square Scott VandenBerg Hyatt Regency Sacramento cH&La staff Lynn S. Mohrfeld, CAE, IOM President & CEO Jennifer S. Flohr, CAE, CMP Senior Vice President Jenn Wheaton, CMP Programs & Events Manager Sue Norton Membership & Services Coordinator Jim Abrams Member Legal Advisor Danny Friedman Legislative & Communications Coordinator Sandra Oberle Senior Membership Manager Janelle Mollgaard Member Services Assistant Susan Ragatz Education Director Michelle Donohue, CAE, IOM Finance & operations Manager Jessica Counts Events Coordinator advErtising & dEsign LLM Publications 503-445-2220 | 800-647-1511 www.AssociationPublications.com Design & Layout Juliette Miratsky Sales Representative Dan Hartzog danh@llm.com Copyright © 2015. All Rights Reserved California Fall 2015 Lodging Lodging news assOciaTiOn Magazine Of The califOrnia hOTel & lOdging The Official Boutique Hotels Reaching New Heights New Our MissiOn Photo: Stanford Inn by the Sea, by Ranee Ruble-Dotts California NEWS SUMMER 2015 LODGING ASSOCIATION CH&LA is the indispensable resource for communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel. THE OFFICIAL MAGAZINE OF THE CALIFORNIA HOTEL & LODGING ASSOCIATION FRONT DESK STAFF On the front lines and your guests first impression On tHE cOvEr Stanford Inn by the Sea, Mendocino, California. Photo Credit: Ranee Ruble-Dotts, Paper Moon Creative, www.papermooncreative.net cOrrEctiOn: The credit for the cover photo of the Summer 15 Lodging News was listed incorrectly. The correct photographer is Keith Rosenthal, keith@keithrosenthal.com. We sincerely apologize and deeply regret this error.


CH LA Lodging News Fall 2015
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