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CHLA Spring 2014

CH&LA Unveils nEW LOgO ANNOUNCEMENT On April 1, 2014, the California Hotel & Lodging Association announced the launch of its newly redesigned logo. “It’s an exciting, more updated logo for an association that’s growing and evolving—an association that’s protecting the rights and interests of the California lodging industry, providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel,” said CH&LA CEO Lynn Mohrfeld. CH&LA Senior Vice President, Jennifer Flohr said, “The old CH&LA logo has certainly withstood the test of time, and we knew it was time to revitalize, revamp and rethink our logo as we continue to grow our membership and our visibility in California and across the nation. The new logo actually incorporates aspects of CH&LA’s original 1893 logo by including the bear from the original California Bear Flag.” CH&LA has begun rolling out the new logo across its platforms, products and publications, including our website, social media sites, and print media.  “The new logo actually incorporates aspects of CH&LA’s original logo by including the bear from the original California Bear Flag.” SPRinG 2014 California Hotel & Lodging Association 5


CHLA Spring 2014
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