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CHLA Spring 2014

Finding Inspiration, Seaside 2014 InnSPIRE COnFEREnCE & TRADE SHOW The 2014 InnSpire Conference & Trade Show, hosted by the California Association of Boutique & Breakfast Inns (CABBI), was recently held at the Embassy Suites Monterey Bay in Seaside, CA. Our popular round table sessions kicked off the start of this year’s conference. Eight great topics were presented during these 20-minute mini-sessions which provided a great start to the conference education. After the round tables concluded, the opening reception in the trade show area was the perfect way to break the ice between exhibitors and attendees. The 2014 Trade Show was a sell out! This year’s InnSpire Trade Show featured many new, and repeat exhibitors, both with a variety of exciting new products and services. There were plenty of opportunities for attendees to talk one-on-one with Internet marketing companies, insurance providers, amenity suppliers, photographers, and more. Monday’s general session kicked off a full day of education and trade show time. The session titled “Use the ‘Barefoot Spirit’ to Grow Your Business” was presented by Bonnie Harvey and Michael Houlihan, founders of Barefoot Wine and authors of The Barefoot Spirit. All attendees received a copy of their book and some inspiration to take home with them. After a day full of education and visiting with exhibitors, Monday night’s “Dine Around Monterey Dinner” was the perfect way for attendees to unwind! Attendees enjoyed the opportunity to network while experiencing the fine cuisine of Downtown Monterey and the famous Fisherman’s Wharf Monterey. The evening concluded with port tasting and a dessert spread back at the hotel. This year, a number of new speakers and topics were featured in over a dozen educational sessions. Workshops included “Social Media and Content Management Strategies,” “So You Think You’re Covered? Insurance Panel,” “Ask an Innkeeper,” “Revenue Management for Small Properties,” “Attracting and Catering to the Chinese Traveler,” and many more. “This year’s conference was great… AGAIN!” —InnSpire 2014 attendee “5 Star Review!! Thank you so much for a wonderful information-filled and well organized event. We so looked forward to the event and came away with new ideas, friends and suppliers.” —InnSpire 2014 attendee 30 California Hotel & Lodging Association SPRIng 2014 “It’s always like old home week, with both my long time innkeeper friends, new members and of course, the vendors I found at CABBI.” —InnSpire 2014 attendee


CHLA Spring 2014
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