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CHLA Spring 2014

30 11 2 Message from the Chair 5 CH&LA Unveils New Logo 7 Franchised Hotels and Their Relation to Market Value 11 Franchise Agreements— Current Developments 2014 16 Hotelier Profile: Carl Doughty 21 CH&LA Franchise Members SpRING 2014 | CONTENTS 16 23 Full Disclosure Required for All Hotel Fees and Charges 29 Upcoming Events 30 Finding Inspiration, Seaside— 2014 InnSpire Conference & Trade Show 32 January Seminar Recap— New Laws Affecting California Hoteliers 33 CH&LA Marketplace 414 29th Street Sacramento, CA 95816 916-444-5780 www.calodging.com EXECUTIVE COMMITTEE CHAIR Bimal Patel, CHA Concept Hotels VICE CHAIR Terri Haack Terranea Resort IMMEDIATE PAST CHAIR Rick Anderson Casa Tropicana Inn GOVERNMENT & LEGAL RELATIONS CHAIR René Boskoff Marriott Monterey SECRETARY/TREASURER Tom Klein The Fairmont San Francisco AUDIT COMMITTEE CHAIR Steve Robbins, CHA San Pedro Historic Waterfront Business Improvement District 2014 BOARD OF DIRECTORS Bhupen Amin Lotus Hotels & Investments Rick Anderson Casa Tropicana, a Beachfront Inn Luis Barrios Best Western Hacienda Hotel- Old Town Ed Bear AutoClerk, Inc. René Boskoff Monterey Marriott Hotel Laurenne Douglas Pacific Plaza Hotels, Inc. Pete Ells Ojai Valley Inn & Spa Mike Getto, CHA The Hills Hotel Paul gibbs Crowne Plaza LAX Terri Haack Terranea Resort Jon Handlery, CHA Handlery Hotels, Inc. Richard Hill Sheraton Grand Sacramento Hotel David Jones, PhD Dept of Hospitality Management—USF Tom Klein The Fairmont San Francisco Elvin Lai Ocean Park Inn Mark LeBlanc The Rim Corporation Hee Won Lim Pacific Palms Resort Peter Lynn Hilton San Diego Bayfront Robert Mayer, Jr. The Robert Mayer Corporation Peggy Mosley Groveland Hotel, Inc. Michael Pace Hotel Adagio Bimal Patel, CHA Concept Hotels Pragna Patel-Mueller Samata Management, Inc. Tom Patton, CHA Ramada Limited Steve Robbins, CHA Los Angeles Waterfront Business Development Candace Savage, MHS USA Today No. California/ Hawaii Region John Schafer Manchester Grand Hyatt San Diego Pat Seminario Newport Beach/ Irvine/Bayview/ Costa Mesa Marriott Hotels John Spear Hotel Drisco Marcy Tanner Disney’s Paradise Pier Hotel Wes Tyler, CHA Chancellor Hotel On Union Square Scott VandenBerg Hyatt Regency Sacramento CH&LA STAFF Lynn S. Mohrfeld, CAE, IOM President & CEO Jennifer S. Flohr, CAE, CMP Senior Vice President Jenn Wheaton Marketing & CABBI Program Coordinator Sue norton Membership & Services Coordinator Jim Abrams Member Legal Advisor Bridget Boyd Legislative & Communications Manager Sandra Oberle Senior Membership Manager Susan Ragatz Education Director Michelle Donohue Accounting & Operations Manager Jessica Counts Events Coordinator ADVERTISING & DESIGN LLM Publications, Inc. 8201 SE 17th Ave, Portland, OR 97202 503-445-2220 | 800-647-1511 www.AssociationPublications.com Publisher Linda L. Pope Design & Layout Stephanie Pendell Juliette Miratsky Sales Representatives Dan Hartzog danh@llm.com Sonja Onthank sonja@llm.com Copyright © 2014. All Rights Reserved ON THE COVER Cover photo by Curtis Tarpley, Express Event Imaging, Antelope, CA | www.expresseventimaging.com OUR MISSION CH&LA is the indispensable resource for communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel.


CHLA Spring 2014
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