ATSSA Signal March/April 2019

American Traffic Safety Services Association 44 Chapter News ATSSAmembership benefits support roadway safety industry Association offers ways to advocate, save, connect, communicate, and contribute As the leader in the roadway safety infrastructure industry, ATSSA is com- mitted to ensuring our members are equipped with the knowledge and op- portunities to innovate and grow. ATSSA is where roadway safety and in- frastructure meet. The association has a variety of efforts to support members in growing their business and advanc- ing roadway safety, including advocacy opportunities at the state and federal level, chances to lead their chapter in local efforts, networking with others in the industry, high quality training, and access to information that helps keep your business on target for the future. “ATSSA is the only association that fo- cuses solely on roadway safety infra- structure. If you are in this industry, this is where you need to be,” said ATSSA’s Vice President of Member Services Don- na Clark. “There are many reasons for individuals to have representation by an association like ATSSA. Being a mem- ber of an organization of like-minded people gives you the opportunity to stay abreast of what’s happening in the mar- ketplace and to toss ideas around with others who may be experiencing similar problems that you might be going through. It’s also a good way to connect with new and existing customers.” According to Clark, for every dollar spent on dues, members receive $2.40 in re- turn in benefits. ATSSA’s Director of Member Engage- ment Rita Rose said becoming a mem- ber allows you to invest in your future. “Every year we’re expanding on themem- ber benefits program,” Rose said. “We’re expanding their package and this year we’re looking to add online communi- ties. We’re looking to add to our new member savings program. The member savings program includes perks such as discounts. It’s cost savings for our members.” Rose said the association provides op- portunities each year to connect with its members and work toward zero deaths on our nation’s roadways. One opportunity for members to connect is through ATSSA’s Annual Convention & Traffic Expo that brings more than 3,500 individuals together to share their in- novative products and hold discussions that shape the future of the roadway safety infrastructure industry. Both Clark and Rose highlighted the im- portance of advocacy as an ATSSAmem- ber benefit. “We’re the only organization that is work- ing on Capitol Hill to secure funding for roadway safety infrastructure,” Clark said. “We provide one unified voice for advocacy to ensure we secure our fund- ing. That is a major focal point in our efforts to support our members.”

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