American Traffic Safety Services Association 18 Work Zone Awareness #orangeforsafety National Go Orange Day marks second year National Go Orange Day, designated to help raisework zone safety awareness, celebrated its second year in 2017. The event has skyrocketed to become a staple of Nation Work Zone Awareness Week (NWZAW), and is a time for roadway safety professionals across the country to express their support of work zone safety and the roadway safety industry by wearing orange. The nationwide effort was introduced by the Federal Highway Administration (FHWA) as a new component of NWZAW in 2016. ATSSA has since organized and sponsored a social media campaign as part of its contribution to the effort. While the results for 2016were a pleasant surprise, with about 100 organizations, including ATSSA members, from across the country posting images of their team’s Go Orange Day efforts. ATSSA’s 2017 campaign demonstrated a global reach, with organizations from across the country and around theworldmentioning @ATSSAHQ on Twitter or @ATSSAtraffic on Facebook, or tagging#orangeforsafety in their social media posts and interac- tions. Some highlights include: • Bridges and buildings across the country glowed in orange light in support of the event; • Regional media outlets gave on-air support to the effort, with many personalities sporting orange attire for the day; and • Carlos Braceras, executive director of theUtahDepartmentofTransportation, staged his office in a work zone for the day and posted a video to emphasize the importance of work zone safety and awareness. Go Orange Day is an important day to not only show support of the roadway safety industry, but especially to show support to the families of victims who have lost their lives in work zones. Last year for Go Orange Day, ATSSA expanded its focus to not only photos, but also videos. ATSSA received a tremen- dousamount of engagementwith industry members on Go Orange Day and hopes to continue the interactions on Twitter, Facebook and YouTube in 2018.