ABC SEMI Issue 4 2018

Southeast Michigan Contractors  Issue 4 2018 9 relationships between small contractors and ABC associate members who can handle the accounting and insurance and human resources aspects of a job are crucial to the success of the businesses. ABC’s membership is a representation of the full team that it takes to successfully complete a construction job—not only are the boots on the jobsite critical to its success, but every associate and supplier contributes to the finished product. Contractors are stronger because of ABC associate and supplier members, and the associates and suppliers have the opportunity to develop business with the best of the best contractors thanks to ABC membership. It’s a win-win. ABC SEMI: What would you tell chapters that are not exploring/promoting their associate member services to their fullest potential? Driver: Customer service is the heartbeat of a chapter. It is the outcome of every effort staff and membership directors put in to achieve a good reputation and goodwill for the association. If there are areas where you can utilize your associate membership to meet a need or expand a service that ABC can provide you are maximizing your chapters customer service. Every time a member pays a positive compliment about ABC, it is because they have got their satisfaction from working with the association and mingling with the members and staff making a positive impact on their companies bottom-line. ABC cannot possible address every need a chapter will have—working through cross promotion and joint efforts with associate members not only enhances ABC’s ability to attract and retain current and new members, but provides new customers and opportunity for our associates.